{"id":59,"date":"2009-06-24T13:08:00","date_gmt":"2009-06-24T13:08:00","guid":{"rendered":"http:\/\/blogs.elcorreo.com\/motobloj\/?p=59"},"modified":"2009-06-24T13:08:00","modified_gmt":"2009-06-24T13:08:00","slug":"50-anos-honda-ee-uu","status":"publish","type":"post","link":"https:\/\/blogs.elcorreo.com\/motobloj\/2009\/06\/24\/50-anos-honda-ee-uu\/","title":{"rendered":"50 a\u00f1os de Honda en EE UU"},"content":{"rendered":"<p>Ahora en junio la marca japonesa Honda ha cumplido cincuenta a\u00f1os de presencia en el mercado norteamericano.<\/p>\n<p>\u00bfY con qu\u00e9 triunf\u00f3 Honda en Estados Unidos? Con su preciosa Super Cab de 50cc:<\/p>\n<p><IMG class=\"imgcen\" id=\"img_2\" src=\"\/motobloj\/wp-content\/uploads\/sites\/6\"><br \/>\n<em>Honda entered the US market in 1959 with the step through Honda 50 motorcycle and helped spur the dramatic growth of the US motorcycle market, as it became the best-selling brand in America. Some 50 years after Honda got its start in the United States selling motorcycles off the back of a pickup truck, the Japanese automaker is one of the most popular and top-rated car companies in the country. The company&#8217;s memorable advertising campaign, &#8220;You meet the nicest people on a Honda,&#8221; changed American&#8217;s perception of two-wheel transportation. AFP PHOTO<\/em><\/p>\n<p>La coqueta tienda que abrieron en 1959 en Los \u00c1ngeles:<\/p>\n<p><IMG class=\"imgcen\" id=\"img_0\" src=\"\/motobloj\/wp-content\/uploads\/sites\/6\"><br \/>\n<em>In this 1959 photo released by American Honda Motor Co. Inc., American Honda Motor Co. Inc. is incorporated in Los Angeles as the first overseas subsidiary of Honda Motor Co. The company, which sold only motorcycles at the time, begins signing up U.S. motorcycle dealers. The company sold just over 1,700 units in its first year. (AP Photo\/American Honda Motor Co. Inc.)<\/em><\/p>\n<p>En diciembre de 1962 ya estaban vendiendo m\u00e1s de 40.000 motos al a\u00f1o y ten\u00edan 750 concesionarios. Para el a\u00f1o siguiente fijaron un objetivo de ventas de 200.000, multiplicando por 5 las ventas y la macrocampa\u00f1a publicitaria dise\u00f1ada por Grey Advertising propuso el eslogan <A id=\"link_0\" title=\"http:\/\/world.honda.com\/history\/challenge\/1959establishingamericanhonda\/text08\/\" href=\"http:\/\/world.honda.com\/history\/challenge\/1959establishingamericanhonda\/text08\/\">&#8220;You meet the nicest people on a Honda&#8221;<\/a> (&#8220;Sobre una Honda te encuentras a la gente m\u00e1s maja&#8221;). Y aparec\u00edan amas de casa, un padre con su hijo, parejas de novios y otros respetables personajes montando en la Honda 50 para sus desplazamientos diarios, con &#8220;Little Honda&#8221;, una saltarina canci\u00f3n de los surferos <A id=\"link_0\" title=\"http:\/\/www.oldies.com\/artist-view\/The-Hondells.html\" href=\"http:\/\/www.oldies.com\/artist-view\/The-Hondells.html\">The Hondells<\/a>:<\/p>\n<p> <object style=\"border: 0pt none ; margin: 0pt; background: transparent none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;\" width=\"425\" height=\"344\"><param  name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/O1HaCGZYrMI&#038;hl=es&#038;fs=1&#038;\"><\/param><param  name=\"allowFullScreen\" value=\"true\"><\/param><param  name=\"allowscriptaccess\" value=\"always\"><\/param><embed  src=\"\/\/www.youtube.com\/v\/O1HaCGZYrMI&#038;hl=es&#038;fs=1&#038;\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"425\" height=\"344\"><\/embed><\/object><\/p>\n<p>La moto se convirti\u00f3 en un popular regalo de cumplea\u00f1os o de Navidad.<\/p>\n<p>Pero Grey Advertising, que no confiaba tanto en el eslogan, meti\u00f3 a Honda en la ceremonia de los premios de la Academia como marca patrocinadora en la entrega de los \u00d3scar, a cambio de una pasta equivalente a la venta de 1.200 Hondas 50.<\/p>\n<p>Poco tiempo despu\u00e9s, otras marcas rogaban a Honda que les permitiera utilizar sus motos en las propias campa\u00f1as publicitarias. Hasta ese punto se hab\u00eda convertido en objeto de culto e icono popular. Se ve\u00eda la Honda 50 como un veh\u00edculo sin problemas para el uso diario, fuera de connotaciones demon\u00edacas y asociales (Nada de Brandos ni similares).<\/p>\n<p>Algo m\u00e1s tarde, en 1979, empezaron a fabricar motos en Marysville (Ohio):<\/p>\n<p><IMG class=\"imgcen\" id=\"img_1\" src=\"\/motobloj\/wp-content\/uploads\/sites\/6\"><br \/>\n<em>In this 1979 file photo provided by, then, Honda of America Mfg. Inc., the first motorcycle produced by Honda of America rolls off the company&#8217;s assembly line in Marysville, Ohio. Thursday, June 11, 2009, marks 50 years of Honda Motor Co. Inc., presence in the U.S. (AP Photo\/Honda of America Mfg. Inc., File)<\/em><\/p>\n<p>Desde entonces, la primera planta de Honda fuera de Jap\u00f3n, hasta ahora, con diez en funcionamiento y dos m\u00e1s en construcci\u00f3n, el negocio ha crecido. Felicidades. No creo que les resultara f\u00e1cil aterrizar a unos japoneses en una Am\u00e9rica que apenas cinco a\u00f1os antes sal\u00eda de la Guerra de Corea. Lecci\u00f3n para publicistas.<\/p>\n<div>\n<\/div>\n<div>\n<p>Si alguien se puede pasar por Tokyo estos d\u00edas, hasta el 5 de julio tiene una exposici\u00f3n en la Mori Arts Center Gallery en conmemoraci\u00f3n del cincuentenario del lanzamiento de la Sport Cub 50. Coloristas dise\u00f1os, motos convertidas en Snoopy&#8230; Sigue siendo bonita&#8230;<\/p>\n<p><em>You meet the nicest people on a Honda<\/em><\/p>\n<p><IMG src=\"\/motobloj\/wp-content\/uploads\/sites\/6\" id=\"img_0\" class=\"imgcen\"><\/p>\n<p><em>Super Cubs originally designed by artists and entertainers are displayed during a press preview of &#8220;the Love Cub 50 Project Exhibition&#8221; to commemorate the 50th anniversary of the launch of the motorcycle by Japanese auto maker Honda Motor in 2008 at Mori Arts Center Gallery in Tokyo on June 25, 2009, a day before the exhibition opens and which will last until July 5. Some 60 one-of-a-kind Cubs will be sold after some exhibitions to raise funds for UNICEF.     AFP PHOTO\/Toru YAMANAKA<\/em><\/p>\n<p><IMG src=\"\/motobloj\/wp-content\/uploads\/sites\/6\" id=\"img_1\" class=\"imgcen\" title=\"A staff member poses on a Super Cub which looks like Snoopy during a press preview of \"the Love Cub 50 Project Exhibition\" to commemorate the 50th anniversary of the motorcycle of Japan's auto maker Honda Motor in 2008 at Mori Arts Center Gallery in Tokyo on June 25, 2009, a day before the exhibition opens and which will last until July 5. Some 60 one-of-a-kind Cubs will be sold after some exhibitions to raise funds for UNICEF.     AFP PHOTO\/Toru YAMANAKA\"> <\/p>\n<p><em>A staff member poses on a Super Cub which looks like Snoopy during a press preview of &#8220;the Love Cub 50 Project Exhibition&#8221; to commemorate the 50th anniversary of the motorcycle of Japan&#8217;s auto maker Honda Motor in 2008 at Mori Arts Center Gallery in Tokyo on June 25, 2009, a day before the exhibition opens and which will last until July 5. Some 60 one-of-a-kind Cubs will be sold after some exhibitions to raise funds for UNICEF.     AFP PHOTO\/Toru YAMANAKA<\/em><\/p>\n<\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Ahora en junio la marca japonesa Honda ha cumplido cincuenta a\u00f1os de presencia en el mercado norteamericano. \u00bfY con qu\u00e9 triunf\u00f3 Honda en Estados Unidos? Con su preciosa Super Cab de 50cc: Honda entered the US market in 1959 with the step through Honda 50 motorcycle and helped spur the dramatic growth of the US [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,13],"tags":[35,191,269,453,535],"_links":{"self":[{"href":"https:\/\/blogs.elcorreo.com\/motobloj\/wp-json\/wp\/v2\/posts\/59"}],"collection":[{"href":"https:\/\/blogs.elcorreo.com\/motobloj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.elcorreo.com\/motobloj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.elcorreo.com\/motobloj\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.elcorreo.com\/motobloj\/wp-json\/wp\/v2\/comments?post=59"}],"version-history":[{"count":0,"href":"https:\/\/blogs.elcorreo.com\/motobloj\/wp-json\/wp\/v2\/posts\/59\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.elcorreo.com\/motobloj\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.elcorreo.com\/motobloj\/wp-json\/wp\/v2\/categories?post=59"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.elcorreo.com\/motobloj\/wp-json\/wp\/v2\/tags?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}