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Mauricio Martín

Motobloj

¿Harleys en China?

Harley-Davidson Motor Company ha donado tres motos a la policía de Pekín (Beijing). Al parecer se utilizarán para patrullar en la zona de la plaza de Tiananmen, célebre por su tirón turístico y por las protestas de los estudiantes en 1989. Quedan curiosas ante el retrato de Mao.


Two Beijing traffic police officers ride motorcycles donated by Harley-Davidson Motor Company near the Tiananmen Tower in Beijing, China, Monday, Dec. 8, 2008. Chinese media reported Tuesday that Harley-Davidson Motor Company donated three Harley police bikes to Beijing´s Dongcheng District traffic police branch for traffic police patrols near the Tiananmen Square. (AP Photo/Color China Photo)

Así lo anunciaba Shanghai Daily:

CAPITAL police rode on three United States-made Harley motorcycles to patrol streets around Tian’anmen Square in Beijing yesterday, according to Xinhua news agency.

US motorcycle manufacturer Harley-Davidson donated the three vehicles to the Beijing Traffic Administrative Bureau recently.

Each is worth more than 400,000 yuan (US$57,143).

Three traffic police officers from Shuaifuyuan Traffic Team under the the Dongcheng District Traffic Subteam became the first to use the new police motorcycles, the report said.

Most police motorcycles in Beijing are either made by Honda Motor Co or Jiangmen Dachangjiang Group Co Ltd, according to Beijing Traffic Administrative Bureau officials.

“Harley-Davidson is also in charge of the maintenance and repair of the donated motorcycles,” said the official. “They are powerful, speedy and comfortable with a discharge capacity of 1,700cc.”

Copyright © 2001-2008 Shanghai Daily Publishing House

Otros símbolos americanos pasaron antes por aquí:


The portrait of Mao Tse-tung overlooking Tiananmen Square faces off to a statue in

Beijing on May 30, 1989. The statue was dubbed “The Goddess of Democracy” by

students from the Central Academy of Fine Arts, who modeled it after the Statue of

Liberty. (AP Photo/File,Jeff Widener)

El resto del parque motociclístico de la policía pequinesa parece estar compuesto de Hondas y Suzukis fabricadas por Haojue en joint-venture. El grupo Dachangiang, al que pertenece Haojue, fabrica la friolera de tres millones de motores de moto + tres millones de motocicletas al año.

Harley se estableció en China en 2006, hace un par de años, parece que le va bien, y la publicidad de Tiananmen será efectiva seguro. Millones de chinos se harán fotos junto a ellas.

Así se anunciaba entonces la apertura de su primer concesionario en Pekín:

Harley-Davidson names dealer in china

Milwaukee, WI (March 23, 2006) –

Harley-Davidson (NYSE: HDI) today announced the next step in its market entry into mainland China, with the appointment of Beijing Feng Huo Lun (FHL) as the first authorized Harley-Davidson dealer there. Operating as Beijing Harley-Davidson, the dealership will offer Harley-Davidson® motorcycles, related products and after-sales service.

“Harley-Davidson is excited to embark on the journey of selling our motorcycles in China and we are proud to be in Beijing,” said David Foley, Harley-Davidson’s Managing Director in China. “The quality of the Beijing Harley-Davidson dealership experience will be first-class in every respect. Customers will get a real understanding and appreciation of the Harley-Davidson lifestyle.”

Beijing Harley-Davidson will have an initial staff of 14. The dealership is located on the Fourth Ring Road, just outside the downtown area in northeast Beijing. The dealership is headed by FHL founder, owner and Executive Director Wan Jidong.

“Harley-Davidson has selected one of the most well-established retailers of imported motorcycles in China,” said Foley. “Mr. Wan has more than 10 years’ experience selling and servicing imported heavyweight and premium motorcycles. Moreover, he and his management team are motorcycle enthusiasts who share a passion for riding and who understand the market.”

Beijing Harley-Davidson will celebrate its official grand opening in early April, with festivities at the dealership, including an event for motorcycle enthusiasts. The dealership will sell a range of Harley-Davidson Touring, Softail® and VRSC motorcycles, Genuine Parts and Accessories, and General Merchandise, including Harley-Davidson MotorClothes® apparel, and collectibles.

In addition to motorcycle sales and service, the dealer will offer rider training, organized rides and events. The dealer currently has a large riders’ club in Beijing.

Harley-Davidson has indicated that it expects market entry into China to be a gradual process. According to the Company, the leisure-oriented market for premium, heavyweight motorcycles is just beginning to emerge in China, with market development limited by ownership and riding restrictions in most large cities and on highways, and by limited but growing disposable income. Harley-Davidson’s long-term strategy in China seeks to address the riding restrictions over time and to help lead the development of a leisure-oriented heavyweight motorcycle market as consumer buying power grows.

Published on ShanghaiDaily.com (http://www.shanghaidaily.com/)

Algo antes, en torno al 2004, Harley firmó un protocolo de colaboración con otro fab ricante chino, Zongshen, que imitaba la estética Harley en algunos de sus modelos de baja cilindrada. Me he puesto a investigar, buscando la posibilidad de un clon Harley fabricado en China a bajo precio, pero no veo ningún resultado de aquel protocolo de intenciones, ni motores a bajo precio –que sí fabrican para los Zip de Piaggio-, ni nada concreto.

Por Mauricio Martín

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